Business Management Program: 2020-2021
Student Level Outcomes
| Intended Outcomes | Means of Assessment | Criteria for Success | Summary & Analysis of Assessment Evidence | Use of Results |
|---|---|---|---|---|
| SLO 1: Demonstrate an understanding of the operation of American businesses as a dynamic process in a global setting. | Evaluation 1: BUS 146: Understand what is meant by a progressive income tax structure. BUS 263: Demonstrate an understanding of the basics of employment and employment discrimination laws. BUS 285: Develop a working knowledge of the terminology of marketing to prepare students for the advanced study in the field of marketing. MST 111: Identify the four basic purposes of meetings, differentiate between the leader-controlled approach and the group-centered approach used in meetings and describe the actions that a supervisor can take before, during and after the meeting to make it effective. | Eval 1: 70% of students will choose the correct concept or terminology when answering the embedded exam questions. 70% of students will choose the correct concept or terminology when answering the embedded exam questions. 70% of students will choose the correct concept or terminology when answering the embedded exam questions. 70% of students will complete an essay and/or research paper naming the four basic purposes of meetings, identifying the purpose requiring the most skill, differentiating between the leader-controlled approach and the group-centered approach and describing the actions that a supervisor can take before, during and after a meeting to make it effective. | Summary: 22 of the 31 students (71%) attempting the assessment achieved success. 119 of the 129 students (92%) attempting the assessment achieved success. 50 of the 56 students (89%) attempting the assessment achieved success. 75 of the 80 students (94%) attempting the assessment achieved success. | Observations/Changes based on previous year (19-20): Instructors of BUS 263 focused on improving the understanding of employment and employment discrimination laws by adding writing assignments, chapter quizzes and multiple short exams. See below for an example. BUS 263 Writing Assignment Example Observations/Changes based on current year (20-21): To further increase student understanding of employment and employment discrimination laws and increase student engagement, instructors will add audio PowerPoint lectures with highlighting, vocabulary-based exercises, case analysis exercises and new YouTube video clips. BUS 263 Additions |
| SLO 2: Demonstrate an understanding of management and supervision within an American business. | Evaluation 2: BUS 285: Develop an understanding of marketing communication, media strategy and message strategy. MST 111: Define management and describe in detail the five functions of management. | Eval 2: 70% of students will answer a discussion question identifying and describing the four bases of segmenting consumer markets. 70% of students will complete an essay and/or research paper identifying and explaining the five functions every manager must perform. | Summary: 45 of the 56 students (80%) attempting the assessment achieved success. 75 of the 80 students (94%) attempting the assessment achieves success. | Observations/Changes based on previous year (19-20): Faculty added additional exercises and quizzes to enhance student learning success. MST 111 Exercises and Quiz Questions Example Observations/Changes based on current year (20-21): Student engagement is key to student learning. Instructors will seek a higher percentage of student engagement by adding the use of the discussion boards. Discussion posts will force students to think critically and identify connections between concepts covered in the course and real-world situations. Discussion Information and Example |
| SLO 3: Demonstrate an understanding of accounting and finance within an American business. | Evaluation 3: BUS 146: Prepare a personal financial plan. BUS 146: Understand what is meant by a progressive income tax structure. BUS 241: Complete the accounting cycle through closing entries. BUS 241: Prepare an Income Statement, Statement of Owner’s Equity and Balance Sheet. | Eval 3: 70% of students will successfully complete the worksheet that involves recording income and cash outflows to determine net cash flow. 70% of students will choose the correct concept or terminology when answering the embedded exam questions. 70% of student will successfully complete journal entries to complete the accounting cycle through closing entries. 70% of students will successfully complete an exercise or problem requiring the completion of the Income Statement, Statement of Owner’s Equity and Balance Sheet. | Summary: 169 of the 182 (93%) of the students attempting the assessment achieved success. 51 of the 55 students (93%) attempting the assessment achieved success. 78 of the 80 students (98%) attempting the assessment achieved success. | Observations/Changes based on previous year (19-20): Lecture notes were added to BUS 241 – Principles of Accounting I to enhance student learning. The lecture notes were used as a study aid for students. Examples contained within the lecture notes follow the examples given in the textbook. Short, detailed videos were posted on course sites to explain concepts covered in each set of lecture notes. BUS 241 Chapter 1 Lecture Notes Observations/Changes based on current year (20-21): Since courses will continue to be offered online, there is a need for additional resources to be added to the course sites to improve student learning. These recourses include PowerPoint audio lectures with highlighting and embedded quizzes, vocabulary exercises, adaptive study plans, online lectures and algorithmic numbers-based questions. See below for examples: BUS 241 Additional Resources |